Lauren Koester

Lauren_Koester.jpg
Lauren_Koester.jpg

Lauren Koester

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Business Development Manager, Amazon Appstore & eSports

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Every day, Lauren strives to make her developers successful. Her 8+ year tenure spans game development, monetization, and marketing. At Amazon, she's focused on eSports and building solutions to engage and retain both her partner’s and Amazon’s customers, across platforms. Prior to joining Amazon, Lauren could frequently be found presenting monetization best practices at Unity events as a member of the Unity Ads team. Throughout her roles, Lauren has maintained a soft spot for indie developers and a presence in the local indie communities. Lauren considers herself lucky to be able to leverage her love of gaming, creativity, and innovation curiosity to help her partners launch and market their titles… although she is still holding out hope for her original career path of magical girl. Until the day her fur-children (Loki and Usagi) speak up and bind her to a magical contract, she’ll be dueling in the eSports arena and helping her partners share great games!